Service 02 — Demand
Meta Ads
Facebook and Instagram remain some of the most precise demand-generation channels available — when the funnel, creative and tracking are built correctly. IILD Services builds Meta campaigns around cost-per-lead and cost-per-sale, not reach.
Funnel Architecture
Creative Testing
Conversions API
Audience & Retargeting
What's included
- Account and pixel/Conversions API audit — is Meta actually seeing the events that matter?
- Full-funnel campaign structure: awareness, retargeting and conversion layers, not one flat campaign.
- Creative strategy and testing plan — angles, formats and hooks tested systematically, not guessed.
- Audience strategy across lookalikes, interest stacks and first-party retargeting lists.
- Weekly optimization and monthly reporting tied to cost-per-lead and cost-per-sale, not just CTR.
Who this is for
Brands running Meta ads already but unhappy with lead cost or quality, and brands starting from zero who want the account structured correctly from day one.
How It Runs
From audit to a funnel that pays for itself
Audit
Pixel, Conversions API, account structure and creative history reviewed.
Rebuild
Funnel and campaign structure rebuilt around your actual objective.
Test
Creative and audience tests launched on a controlled, weekly cadence.
Scale
Winning combinations scaled; losers cut before they drain budget.