Service 03 — Intent
Google Ads
Google Ads captures people at the exact moment they're looking for what you sell. IILD Services builds and manages Search, Shopping and Performance Max campaigns structured around that intent — and around your actual return on ad spend.
Search Campaigns
Performance Max
Shopping
Conversion Tracking
What's included
- Account audit — wasted spend, keyword match-type issues, negative keyword gaps and conversion tracking accuracy.
- Campaign structure built around search intent tiers, not a single broad-match campaign.
- Performance Max and Shopping setup for e-commerce and catalog-driven businesses.
- Landing page and offer alignment review, so traffic quality isn't wasted on a weak page.
- Bid strategy and budget pacing managed against a real target ROAS or CPA, reported monthly.
Who this is for
Businesses already spending on Google Ads without a clear ROAS picture, and businesses with strong purchase-intent keywords they haven't yet captured.
How It Runs
From wasted spend to a clear ROAS number
Audit
Search terms, match types, negatives and tracking reviewed line by line.
Restructure
Campaigns rebuilt around intent tiers and a clear conversion goal.
Optimize
Bids, budgets and creative refined weekly against target CPA/ROAS.
Report
Monthly reporting tied to revenue and pipeline, not just clicks.